Missouri State University

Tom Ladd

Position: General Manager, Collegiate Consulting

After announcing its new ticketing partnership with Missouri State University in Februrary, Collegiate Consulting selected Tom Ladd as the general manager of ticket sales and service for the MSU athletics property.

Ladd enters his new position after spending over 20 years in the radio broadcasting business. He began his broadcast career in Farmington, Mo., as a sports director and play-by-play announcer. His on-air play-by-play personality earned him several awards, including Missouri's Best Play-by-Play Announcer in 1993 and 1994. He later served as operations manager, sales manager and station manager for Meyer Communications in Springfield and spent more than a decade (1995-2007) as the radio voice of the MSU Lady Bears.

Ladd also spent time with the Springfield Cardinals as sales manager, helping the Double-A affiliate of the St. Louis Cardinals average over capacity at Hammons Field every season under his direction.

Ladd, who began his duties in late March, is originally from Marine, Ill. He attended McKendree College and Maryville University. He and his wife, Sharon, have two children, Holly and Skyler.