After announcing its new ticketing partnership with Missouri State University in Februrary 2012, Collegiate Consulting selected Tom Ladd as the general manager of ticket sales and service for the MSU athletics property.
Ladd enters his current role after spending over 20 years in the radio broadcasting business. He began his broadcast career in Farmington, Mo., as a sports director and play-by-play announcer. His on-air play-by-play personality earned him several awards, including Missouri's Best Play-by-Play Announcer in 1993 and 1994. He later served as operations manager, sales manager and station manager for Meyer Communications in Springfield and spent more than a decade (1995-2007) as the radio voice of the Missouri State Lady Bears.
Ladd also spent time with the Springfield Cardinals as sales manager, helping the Double-A affiliate of the St. Louis Cardinals average over capacity at Hammons Field every season under his direction.
Ladd is originally from Marine, Ill., and earned his bachelor's degree from Maryville University in 1987. He and his wife, Sharon, have two children, Holly and Skyler.