Meyer Communications Will Continue as Radio Home of the Bears
July 29, 2013
SPRINGFIELD -- One of the longest running radio partnerships in the Midwest will continue for at least two more years as Meyer Communications will continue to broadcast Missouri State University football, men's basketball, women’s basketball and baseball through 2014-15.
Nelligan Sports Marketing, Missouri State University’s sports marketing and multi-media rights partner, made the announcement today (July 29) after leading contract negotiations. The agreement includes a two-year option that could potentially extend the agreement through 2016-17.
KTXR (101.3 FM), will continue to serve as the flagship station of the Bears Radio Network, giving MSU fans the 100,000-watt signal and quality stereo sound they have become accustomed to for more than 35 years. As part of the agreement, KTXR will carry all football, men’s basketball and women’s basketball games, KBFL (1060 AM) will carry Missouri State's baseball games, and KWTO (98.7) will air the weekly “Bears Hotline” in-season coaches shows for football, men's basketball and women's basketball.
"We are proud to continue our partnership with Meyer Communications and preserve the long-standing tradition of hearing Bears and Lady Bears games on KTXR," said Missouri State Director of Athletics Kyle Moats. "I know our fans will also appreciate some of the other things we're working on to enhance the game day broadcasts."
Along with other original local programming that airs on Meyer Communications, all MSU game broadcasts will continue to stream live on RadioSpringfield.com. Other new elements and broadcast enhancements are also being developed as part of the new agreement.
"Ken and Jane Meyer and Meyer Communications have supported Missouri State University and its athletics programs for decades and led the way to form one of the great collegiate broadcasting partnerships in the Midwest," said Bonnie Bell, vice president for sales and development at Meyer Communications. "KTXR 101.3 FM, the largest FM radio signal in the state, has enjoyed being the flagship station for the Bears Radio Network for over 35 years and looks forward to continuing this special partnership.”
One of the major changes of the new agreement is Meyer Communications will no longer purchase the rights to the MSU properties. Nelligan Sports Marketing will serve as the primary rights holder from this point forward and simply purchase the air time from Meyer as part of the agreement. The previous contract with Meyer Communications generated approximately $200,000 in annual rights fees, while the new contract is expected to ultimately generate about that same net revenue through advertising sales in the broadcasts. The MSU/Nelligan television rights agreement with KY3, Inc., is structured the same way.
"This structure is new for Missouri State, but actually reflects the prominent national trend,” said Moats. “The primary advantage is that the University has much more control and flexibility with its advertising partnerships. "As everything evolves and takes shape, we anticipate the net revenue from the new agreement will be very similar to what we have had in the past."
Specific details regarding the network broadcast teams and statewide radio network affiliates are in the process of being finalized and will be released at a later date, according to Missouri State Sports Marketing General Manager Frank Cuervo, who represents the Nelligan operation in Springfield.
“We’re pleased to be able to continue the long tradition of airing Missouri State football, men’s and women's basketball games on KTXR," said John Penny, senior vice president of Nelligan Sports Marketing. "The station has been a great partner to the University and we look forward to working with Meyer Communications in building and enhancing the coverage for Missouri State fans. In addition, this new agreement will allow our corporate partners to have fully-integrated sponsorships that will reach the many college sports fans located throughout the region.”
The first broadcast under the umbrella of the new agreement will be the Bears' football season opener against Northwestern State on Thursday, Aug. 29, at Plaster Field.