Missouri State Announces Athletics Ticketing Agreement with Collegiate Consulting
Feb. 22, 2012
Missouri State University announced Wednesday (Feb. 22) that it will partner with Collegiate Consulting to manage ticket sales for its intercollegiate athletic programs.
The three-year contract was approved by the MSU Board of Governors on Feb. 17 and executed by both parties early this week. The agreement will focus primarily on basketball and football ticket sales, while initiatives will also be developed for volleyball, baseball, softball and other sports as well.
Collegiate Consulting will manage the Bears' ticket sales with a full-time, professional outbound sales staff headquartered on the Springfield campus. The staff will focus on season ticket sales, group sales and single-game sales and include a full-time staff of three -- a general manager and two account executives - to support Missouri State's existing sales efforts and general ticketing operations.
Missouri State Director of Athletics Kyle Moats said the partnership will enable the department to strengthen existing relationship and provide an opportunity to develop new relationships and revenue sources.
"We are excited to work with Collegiate Consulting and the sales expertise they'll be able to provide to our program," Moats said. "The need to increase revenue is becoming paramount with the escalating costs of competing at the Division I level. The collaborative partnership between MSU and CC will expand our foundation, improve our fan experience and maximize revenue potential."
Collegiate Consulting, which is expected to begin preliminary work on the MSU campus in early March, has provided services to more than 250 institutions throughout all levels of intercollegiate athletics.
"Missouri State has a tremendous athletic history within both the Missouri Valley Conference and nationally," Collegiate Consulting Managing Director Russell Wright said. "We are appreciative and thrilled to be working with Kyle and his team and build upon the cornerstone of support that already exists."
The outsourcing of ticket sales has witnessed exponential growth in the past 18 months and follows the long-standing trends of universities outsourcing their licensing, and marketing rights.
About Collegiate Consulting: Founded in 2005, Collegiate Consulting is a comprehensive, solutions-based consulting company focused exclusively on the collegiate marketplace. Featuring a team of experienced individuals, Collegiate Consulting enables athletic departments and conferences to increase revenue, create efficiencies and maximize operations to succeed and prosper in a diverse climate.